Emperor Swiss 17 Jewel Vintage Watch Mechanical Self Winding Automatic Rare. This automatic movement incorporates several functions: quickset day, quickset date, day and date display, and sweep seconds. Swiss Emperor watches were positioned in the "better end of the lower price range" market.
They were aimed at the average wage earner, similar to the Seiko 5 range, according to Watch Repair Talk. Swiss Emperor watches are often sought after for their vintage aesthetic, and their mechanical movements, particularly those with Incabloc shock protection. The "Swiss Emperor" name was officially registered in Switzerland in January 1959 by Kenroy Trading, Gough et Cie. In 1965, the brand was transferred to E.
Gunzinger & Cie, also based in Neuchâtel, Switzerland.